News

Boutique brand partner Genghis Grill hits it out of the park

DigitalCoco — Wed, 04 May 2011 21:38:45 +0000

While the number of contestants surprised Genghis Grill executives, what was even more surprising was the viral success of the program. Throughout the course of the campaign, the company experienced a 44 percent increase in its Facebook fan base, 185,000 YouTube views of several videos and more than 1 million Facebook impressions. Read More from Fastcasual.com

Infographic on the amazing growth for Genghis

DigitalCoCo Develop SOCIAL INSIGHTS to Track Social Trends for Fast Casual Restaurants

DigitalCoco — Fri, 15 Apr 2011 12:54:43 +0000

Paul Barron, the brain behind all things Fast Casual has propelled the restaurant industry even further into the future with the development of the new Fast Casual Consumer & Brand Insights metric. The Fast Casual Insights Program provides specific consumer data to brands, allowing them to understand how consumers are using their products and services.

"Now with more than 21 million social consumers and more than 500 fast casual brands indexed in the Social Insights system, the brand data is really coming together," says Barron. It is the first time that interest areas, mobile use, location-based data, culinary trends and geographic information are collected in order to define the new socially equipped consumer for the restaurant industry. It also provides the restaurant industry with the first-ever competitive brand analysis system. Read More

The Launch of Genghis GrillTV sets new course for brand

DigitalCoco — Mon, 01 Nov 2010 13:50:31 +0000

Genghis Grill TV was innovation to connect the fans of Genghis to real life events. We started by a social demographic target that resulting in great fan interaction. It starts this December in Dallas with a music tour called Genghis Live ending up in Austin at the well known Music and Interactive Festival SXSW. Read More

Genghis Grill delivers on a digital brand strategy with results

DigitalCoco — Wed, 13 Oct 2010 20:24:13 +0000

As more consumers communicate via Facebook, Twitter and other similar channels, they said restaurants hoping to build their brand presence will have to jump online, and craft strategies that nurture and protect their cyber reputations. The Dallas-based Genghis Grill restaurant chain leaped from 1,300 Twitter followers in May to more than 10,000 today. READ MORE

How Beautiful Brands figured out ROI for its Web strategy

DigitalCoco — Fri, 10 Sep 2010 12:46:32 +0000

This interview with David Rutkauskas, the founder, president and CEO of Beautiful Brands International, is a follow-up to Rutkauskas’ guest post last week. David Rutkauskas is responsible for the successful launch of worldwide, franchised brands including Camille’s Sidewalk Café and FreshBerry Frozen Yogurt Cafe. The goal of BBI is to develop profitable restaurant and retail concepts, package them beautifully and expand throughout the globe through franchising. Read More

Word-of-mouth with a megaphone: Building a restaurant’s digital brand

DigitalCoco — Fri, 10 Sep 2010 12:44:17 +0000

Covered in SmartBrief for Restaurants

Have you ever heard it said that a satisfied customer is worth 10 billboards on a busy highway? I sort of like that analogy because our customers really are the most important asset of our business and without a doubt the best ad you can have to help your business grow.

I believe as a business owner you have to recognize the customer as your most valuable resource in increasing your business. Traditional advertising is OK, but if you don’t reach out to your customers and connect with them in a real and meaningful way then no amount of glitzy advertising will be able to drive sales for your business. Read More

Most influential social media stars in the restaurant business

DigitalCoco — Wed, 08 Sep 2010 20:59:00 +0000

Before I explain what this is all about, savor one more bombshell discovery from a few hours spent trawling the Twitter-verse. The most popular individual tweeter in the restaurant industry, as determined by the number of followers, is celebrity chef Rick Bayless, with more than 60,000 followers, a quantum leap from peers in white like Thomas Keller (5,064 fans) and Emeril Lagasse (2,023).

But close on his heels is Paul Barron, the founder of FastCasual.com and a frequent speaker on the show circuit, with 52,308 followers. A hit TV show and winning a celebrity-studded, televised culinary competition are not among his list of accomplishments. READ MORE

Restaurant Industry Publisher and Pioneer Sets Sights on New Territory

DigitalCoco — Fri, 06 Aug 2010 16:04:56 +0000

Paul Barron, a leading force in the recognition and growth of the fast casual restaurant industry, will step down from his role as Publisher of FastCasual.com, the media group he founded in 1994 in order to forge ahead in a new venture – digital marketing and branding. Barron, who also founded the Fast Casual Executive Summit and the Fast Casual Alliance, is launching a restaurant industry incubator group called DigitalCoco, which will provide digital brand development for restaurant groups and franchise operators in the fast casual space.