DigitalCoCo Develop SOCIAL INSIGHTS to Track Social Trends for Fast Casual Restaurants

Paul Barron, the brain behind all things Fast Casual has propelled the restaurant industry even further into the future with the development of the new Fast Casual Consumer & Brand Insights metric. The Fast Casual Insights Program provides specific consumer data to brands, allowing them to understand how consumers are using their products and services.

"Now with more than 21 million social consumers and more than 500 fast casual brands indexed in the Social Insights system, the brand data is really coming together," says Barron. It is the first time that interest areas, mobile use, location-based data, culinary trends and geographic information are collected in order to define the new socially equipped consumer for the restaurant industry. It also provides the restaurant industry with the first-ever competitive brand analysis system.  Read More