Boutique brand partner Genghis Grill hits it out of the park

While the number of contestants surprised Genghis Grill executives, what was even more surprising was the viral success of the program. Throughout the course of the campaign, the company experienced a 44 percent increase in its Facebook fan base, 185,000 YouTube views of several videos and more than 1 million Facebook impressions. Read More from Fastcasual.com

Infographic on the amazing growth for Genghis

DigitalCoCo Develop SOCIAL INSIGHTS to Track Social Trends for Fast Casual Restaurants

Paul Barron, the brain behind all things Fast Casual has propelled the restaurant industry even further into the future with the development of the new Fast Casual Consumer & Brand Insights metric. The Fast Casual Insights Program provides specific consumer data to brands, allowing them to understand how consumers are using their products and services.

"Now with more than 21 million social consumers and more than 500 fast casual brands indexed in the Social Insights system, the brand data is really coming together," says Barron. It is the first time that interest areas, mobile use, location-based data, culinary trends and geographic information are collected in order to define the new socially equipped consumer for the restaurant industry. It also provides the restaurant industry with the first-ever competitive brand analysis system.  Read More

The Launch of Genghis GrillTV sets new course for brand

Genghis Grill TV was innovation  to connect the fans of Genghis to real life events.  We started by a social demographic target that resulting in great fan interaction.  It starts this December in Dallas with a music tour called Genghis Live ending up in Austin at the well known Music and Interactive Festival SXSW.  Read More

Genghis Grill delivers on a digital brand strategy with results

As more consumers communicate via Facebook, Twitter and other similar channels, they said restaurants hoping to build their brand presence will have to jump online, and craft strategies that nurture and protect their cyber reputations.  The Dallas-based Genghis Grill restaurant chain leaped from 1,300 Twitter followers in May to more than 10,000 today. READ MORE

How Beautiful Brands figured out ROI for its Web strategy

This interview with David Rutkauskas, the founder, president and CEO of Beautiful Brands International, is a follow-up to Rutkauskas’ guest post last week. David Rutkauskas is responsible for the successful launch of worldwide, franchised brands including Camille’s Sidewalk Café and FreshBerry Frozen Yogurt Cafe. The goal of BBI is to develop profitable restaurant and retail concepts, package them beautifully and expand throughout the globe through franchising.  Read More