We've heard from countless brand marketers about the need for guidance when it comes to measuring the value of social media advertising. It's why we've made a major investment towards helping advertisers understand how to achieve their brand goals in a social context. Our joint report provides early insights from Nielsen's BrandLift product which analyzed survey data from more than 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 brand advertisers.
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Facebook has rolled out a new feature for some users that shows the percentage of brand page fans who saw as well as Liked recent posts.
The average post from a brand page only reaches 16% of fans, Facebook revealed earlier this year.
The feature, which also includes a breakdown of organic and viral responses, comes as Facebook begins to provide more analytics to advertisers looking to track their ROI across the social network. Post-IPO, the company is under pressure to monetize its huge reach for advertising purposes.
The new feature appears to be available only for brand pages.
Update: A Facebook rep told Mashable that the feature was available in the old design for Pages, but “we are slowly rolling this back to Page owners with a slighly updated design.”
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CEO’s are finally embracing social media’s role in engaging business and customers, according to a recent IBM Global CEO Study.
For businesses, social media is currently the least-utilized method for connecting with their audiences. The hierarchy of connecting is as follows: face-to-face interactions, websites, channel partners, call centers, traditional media, advisory groups, and then, finally, social media.
However, social media is expected to jump to the number two spot within three to five years — and traditional media will plummet to the bottom of the list — according to IBM’s report of their findings.
Out of the 1,709 CEOs interviewed for the study — hailing from 64 countries and 18 industries — only 16% currently participate in social media. However, that percentage is expected to grow to 57% within the next five years, according to the IBM analysis.
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There is a prominent place for QR codes in the mobile space, especially when it comes to communicating with consumers on a one-to-one level. However, many marketers do not seem too keen on mobile bar codes and are not incorporating them into the marketing mix.
Nowadays, it is important for marketers to have a 360-degree marketing strategy. Instead of simply taking a QR code and plastering it on anything, companies should invest time and effort and think of new ways to engage new and existing consumers.
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The NBA Playoffs are approaching their frenzied peak. Some teams are capturing this momentum to drive up engagement across social media, and others are dropping the ball. Track Social is using our advanced monitoring and optimization platform to analyze team performance across hundreds of social media metrics in near real-time and are ready to crown this season’s NBA Social Media All-Stars.
Los Angeles Lakers vs. Miami Heat
The Lakers and the Heat kill it on social media. Their levels of engagement and buzz are far superior to all other teams in the NBA. This East-West conference rivalry isn’t just on the court, but online as well. And because fans everywhere want nothing more than to see these two teams duke it out in the championships, we’ve decided to put them head to head in a Track Social Showdown on the Pillars of Social Media Marketing to see just which team is most deserving of the Social Media Championship Trophy:
Presence – measures a team’s visibility online
#12 – Miami Heat
#15 – Los Angeles Lakers
A new study has revealed a shocking disconnect in how businesses are using social media to liaise with customers, respond to feedback and manage complaints.
Almost two in five companies (39 percent) do not track their social media responses at all, and more than half (55 percent) ignore all customer feedback on Twitter and Facebook, largely because they have no process in place to respond.
Satmetrix polled 1,180 executives worldwide about their organisation’s social media practices, and discovered that while all brands showed varying levels of incompetence with their social monitoring habits, business to business (B2B) firms fared worst of all – an eye-opening 69 percent ignored customer feedback on these channels, and 51 percent had no tracking in place whatsoever.
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Facebook expects to raise as much as $16 billion through its IPO, securing its title as the largest tech IPO in history. Naturally, consumers are questioning whether they should buy shares and financial analysts are in a tizzy evaluating the company’s worth — likely valued at more than $100 billion.
But the real $100-billion question is this: What does Facebook going public mean for brands? Here’s the answer.
You’re right if you think it’s premature to talk about Facebook as a contender to become the first $1 trillion company.
The social network is expected to go public Friday at a valuation of around $100 billion. Should Mark Zuckerberg find a way to multiply that value by 10 in the coming years, it would have a value higher than the GDP of all but 17 countries.
The grandiosity of the goal has has not, however, stopped Facebook from reportedly telling its new employees that it aims to be the first company to reach the milestone. Facebook’s high-level employees are fond of saying it is “1% finished,” and, according to a Facebook representative who lead a recent tour of the headquarters, the phrase is one of Mark Zuckerberg’s favorites.
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Take a look at someone’s stream of social media updates. Can you determine what they really want out of life?
Now ask them point blank about their aspirations. Will you get the same answers?
Maybe not, according to the comparison below. Social media monitoring company NetBase put 365 days worth of its own data about online conversations up against a recent Harris poll that asked, “What is the one thing you want right now?”
The results show that people are generally emotional sharers when it comes to social media, but they are much more logical when asked a direct question. For instance, 80% of the “I want _____” updates were about food, whereas 50% of the survey responses were related to personal finance (money, financial security, a new car).
Interestingly, when comparing the responses of men and women, there is slightly more overlap when listening to social than when asking survey questions.
Check out the comparison below, along with some additional social consumer insights from NetBase.
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Saddled by a wave of online faux pas, marketers struggle to break through the wall of consumer criticism:
Social media? For too many brands, it might feel more like anti-social media.
It’s no secret that the rush of consumers and advertisers to Facebook and Twitter has made it ever easier for the masses to be heard—and for brands to mess up.
The minefield of customer commentary has been a part of the conversation since the dawn of social media, and the various high-profile brand blowups over the years have been well-documented. Considering that so many marketers have learned the hard way that consumers have a voice—and they’re going to use it—one might think that brands would have gotten savvy by now. And yet, a surprising number seem to have still missed the memo: Tread lightly—you’re just a visitor here.
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