DigitalCoCo Leads Industry with Largest Restaurant Social Consumer Database
Friday, February 17, 2012 at 02:06PM 
The Restaurant Social Media Index tracks more than 30 million U.S. restaurant consumers in first year
The Restaurant Social Media Index (RSMI), created in 2010 by DigitalCoCo, recently surpassed more than 30 million social media consumers in the restaurant-related industry. Launched by technology and publishing executive Paul Barron, the database initially tracked upwards of 2600 restaurant businesses, brands and independents to provide a full rank of the industry. It is now recognized as the largest restaurant social consumer database in the U.S.
DigitalCoCo, a leading digital agency focused on social analytics, audience acquisition and interactive campaigns for the hospitality sector. They designed RSMI to be the first deep-dive analytics system for the restaurant industry’s social media activity. Connecting social media and the restaurant industry developed as a result of Barron’s 20 years of experience.
A crew of social media experts, design mavens and culinary connoisseurs supports a wide array of global restaurant & hospitality brands and suppliers. The DigitalCoCo team monitors millions of social media engagements per week at their Social Insights Command Center in South Florida.
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